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The advertisers commonly bid (create a optimum selling price per click) on a certain list of keyword phrases and their adverts seem on top of natural and organic search results, labeled as “Sponsored” or “Advert”. Consumers look for these keyword phrases, click on advertisers’ advertisements and land on their Internet sites.
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What is the role of negative keywords in PPC campaigns? Using destructive key terms will protect against your advertisements from showing on lookups the place the keywords and phrases aren't relevant.